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After a few sessions with Mark, our cold calling approach was fundamentally changed by incorporating the "up front contract", "pain" and "30 second commercial "concepts. The result is that we now (almost!) look forward to the cold calling, rather than putting it off and making excuses, and even better, it works a treat.
My sales people can now consistently generate firmly agreed, highly qualified sales appointments. However, it wasn't just the techniques that helped, but also the attitude and drive which Mark instilled in us. Mark's combination of attitude and technique training, delivered over a period of time, is hard work and time consuming, but above all else, it works.
Trevor Leadbeater Sales Manager, Vita Thermoplastic Polymers Ltd (VTP)